---
title: "Is the app free, and what limits apply?"
description: "SMART Preorder is free on the Shopify App Store. The limits that apply: daily back in stock emails by store level, two locked tools, and Shopify's rules."
url: "https://smart-preorder.com/help/general/plans-and-limits"
updated: "2026-11-02"
product: "SMART Preorder & Back in stock"
section: "Help center / General"
---


# Is the app free, and what limits apply?

Yes. SMART Preorder & Back in stock is free on the Shopify App Store, with no paid plans to choose from: pre-orders, deposits, back in stock and payment customizations are there for every store, and so is support. What does apply is a daily back in stock email allowance that depends on your store's level, two tools that open once your store has paid orders, and Shopify's own platform limits.

## What every store gets

- Pre-order campaigns with full payment, deposits or pay later, balance charging, limits and fulfillment holds.
- Back in stock: the Notify me button, signups and the three back in stock emails.
- Payment customizations to hide, sort and rename payment methods at checkout.
- Support by chat or email ([Get support](https://smart-preorder.com/help/general/get-support)).

**Plan and usage** in the app menu shows your plan and today's back in stock emails, for example how many you've used and when the count resets.

## Daily back in stock emails by store level

Only back in stock emails count: the Back in stock email and the Reminder email. Signup confirmations have their own count with the same cap. Order and payment emails never count and are never stopped by this limit. The day runs midnight to midnight UTC.

| Level | Which stores | Back in stock emails a day | Customer emails an hour |
| --- | --- | --- | --- |
| Development | Shopify partner development stores | 10 | 10 |
| Trial | Stores on Shopify's free trial | 10 | 10 |
| Large | Shopify Plus, including Plus trials | 20,000 | No hourly limit |
| Starter | Under 14 days old, or no paid order in 90 days and no active product on sale | 25 | 25 |
| Large | 1 year or older with 1,000+ paid orders in the last 90 days | 20,000 | No hourly limit |
| Established | 90 days or older with 100+ paid orders in the last 90 days | 5,000 | No hourly limit |
| Growing | 10+ paid orders in the last 90 days | 1,000 | 200 |
| New | Every other store | 100 | 50 |

- The first row that matches your store applies.
- Paid orders are real paid orders: test orders and manual payments like cash on delivery, bank deposit and money order don't count.
- The app checks your level about once a day, right away when your Shopify plan changes, and more often while your store is on a level with locked tools.
- The hourly limit covers your customer emails, order emails included (signup confirmations and test emails have their own caps). Emails over it wait for the next hour. Nothing is lost.

From 80% of the daily limit, Home and Back in stock show a banner. At the limit, back in stock emails wait and go out after the reset, and the store owner gets one email that day. Click **Contact us to raise it** if your store needs more.

## Tools that open at the Growing level

Below Growing (development, trial, starter and new stores), two tools are locked. They turn on when your store has 10 paid orders in the last 90 days:

- **Custom email code**: the Code tab of the email editor. Locked stores' emails use the standard design, which you still edit on the Content and Brand tabs.
- **Import CSV** for back in stock signups.

Test emails work at every level. They go to your store's own email address in Shopify, up to 10 a day. While back in stock sending is paused for bounces or spam reports, both tools are locked too ([deliverability](https://smart-preorder.com/help/back-in-stock/sender-address-and-deliverability)).

## Other limits in the app

| What | Limit |
| --- | --- |
| Pre-order campaigns per store | 250 |
| Signups imported from a CSV | 2,000 rows a file, 50,000 rows a day |
| Signups in one export | 10,000 |
| Back in stock emails sent by hand at once | 75 |
| Signups from one email address | 10 a day |
| Signups stored per store | 20,000 a day |
| Balance charge attempts | 1 to 10, 1 to 30 days apart |

## Shopify's own limits

- Deposits and pay later need a payment gateway Shopify supports for pre-orders: Shopify Payments, PayPal Express, Adyen, or Stripe for some merchants. Local payment methods can't be used for pre-orders ([Shopify docs](https://shopify.dev/docs/apps/build/purchase-options/deferred)).
- Shopify doesn't support pre-orders in Shopify POS, on draft orders or for B2B. B2B buyers can still pre-order with the app, paying in full at checkout.
- Payment customizations need at least the Basic plan. In the United States and Canada they're limited to non-credit-card payment methods unless you're on Shopify Plus ([Shopify Help Center](https://help.shopify.com/en/manual/checkout-settings/checkout-customization)).
- A store can have at most 25 payment customization functions active, across all apps ([Shopify docs](https://shopify.dev/docs/apps/build/checkout/payments)).

**Free for every store** Install SMART Preorder & Back in stock and use pre-orders, deposits, back in stock and payment customizations at no cost. [Install SMART Preorder & Back in stock on the Shopify App Store](https://apps.shopify.com/smart-preorder-back-in-stock).

## Frequently asked questions

### Can you raise my daily back in stock email limit?

Yes, contact us. The banner that shows from 80% of the limit has a Contact us to raise it button, or reach us by chat or at support@etradepartner.io.

### Why can't I see the Code tab or Import CSV?

They open when your store has 10 paid orders in the last 90 days. Test orders and manual payments like cash on delivery don't count. Until then you edit emails on the Content and Brand tabs.

### Are order confirmation emails limited?

Not by the daily limit, which counts back in stock emails only. Stores below the Established level have an hourly limit on all customer emails, and emails over it go out the next hour.